Social Media Examples

Content is King and Queen. Discovering who your audience is and what content they engage with is essential to any social media marketing strategy. Below you’ll find social media posts I created to captivate audiences on Instagram, Facebook and Twitter. Enjoy!

Customers can’t purchase from your retail store if they can’t get there. I created this video using Adobe Premiere Pro to ensure customers could find our location. You’ll find the original post directly below this paragraph, and the full video below that.

 

We had a community event coming up and I wanted to create a video to capture our audience’s attention. I used footage I filmed at a previous race to create this video in Adobe Premiere Pro. You can find the post and video below.

 

A big draw for our customers was providing a safe and natural way to deal with their health problems. I wanted to visualize this by showing how there were options that didn’t require traditional pharmaceuticals to help them feel better. I created this video using Adobe Premiere Pro and looped it to grab their attention. Post and video below.

 

This post announced breaking news to our audience leading to a large amount of likes, shares, comments and furthered our reputation as a trusted source on social. I made the post on the fly to ensure it would be relevant.

 

I created content to target specific audience groups that I defined on each of our social channels. This resonated with our audiences as they began to see our channels as a valuable resource. This boosted trust in our page and helped increase our exposure through likes, shares and comments.

Building a new business within a community is a big deal, but the public doesn’t get to see the journey that takes place behind the scenes, so I created this video using Adobe Spark to show them. You can view the original post and video below.

 

 

Thanks for browsing some examples of my most recent content!

 

Below you’ll find a collection of Facebook and Twitter posts from my time as Sr. Communications Coordinator at the Asian Disaster Preparedness Center (ADPC). The social media content is separated into three channels: ADPC’s Facebook Group, Facebook Page and Twitter account.

I led the social media initiatives from strategy to reporting at ADPC while working there. This includes copywriting, selecting and editing photos or creating graphics. I also analyzed the results of our marketing efforts and made the necessary adjustments to create a stronger brand identity and achieve the KPIs outlined by our donor. These included an increased following to the organization’s social media channels and increased traffic to the corporate website.

Twitter:

We used Twitter to promote information about the organization to partners, stakeholders, donors, other nonprofits in the region and aspiring disaster risk reduction professionals. We regularly retweeted content from other organizations, professionals and cross-promoted global events. While using Twitter we also focused on building networks, such as creating relationships with journalists, promoting events and live tweeting from events.

Please find some examples of my Twitter posts below.

This is one of my favorite events I worked at ADPC. I traveled to Cambodia where I worked at an academic fair to promote interest in Science, Technology, Engineering and Math to Cambodian students. The event led to a lot of attention on social media and some great pictures.

ADPC’s event booth showcased the SERVIR-Mekong program, which uses satellite imagery to help governments and communities make better informed development decisions.

We created these puzzles for students to play with while they visited our booth and the students absolutely loved them. While strategizing the activity, some people criticized the lack of new technology, but the activity showed sometimes you don’t need the latest technology and a big budget to attract an audience. The whole experience was a lot of fun and made our donor very happy. We adopted the model at a science fair that took place later in the year and the puzzle was just as successful.

We often had guest lectures at ADPC that I promoted. In this example, I wrote the copy advertising the event, worked with our graphic designer to create the poster, and promoted the event through our social channels and a direct email campaign.

The strategizing began after Professor Andreas Neef reached out to use about wanting to host a lecture at ADPC’s headquarters.

The turn out to the event was a success with partners, stakeholders and members of the public in attendance.

This post is from when I attended the 3rd ABU Media Summit on Climate Change and Disaster Risk Reduction May 10-12 in Dhaka, Bangladesh.

I always aimed to create content that people could learn from and/or be enthusiastic about sharing, especially during live events. A theory known as content having “social currency” where content is observed as having value, which promotes users to share it.

When I heard the speaker mention social media’s use in disaster risk reduction, a topic I had researched in the past and that I am very passionate about, I decided to spread the information. I knew I wasn’t the only one interested in learning about this up-and-coming topic.

I authored a publication on social media’s use in disaster risk management on behalf of ADPC for the United Nations Asian and Pacific Training Centre for Information and Communication Technology for Development (APCICT), you can download the document here.

This post accomplished a number of goals. With our followers in mind e.g. disaster risk reduction practioners, stakeholders, and donors, we promoted the recently released annual report and the organization’s participation in the 2017 Global Platform for Disaster Risk Reduction hosted by the United Nations International Strategy for Disaster Reduction (UNISDR).

ADPC had a booth at the event where we handed out our corporate brochure, Annual report, case studies, and other marketing materials.

One of our marketing campaigns involved advertising ADPC’s flagship training courses. We targeted aspiring professionals who could use ADPC’s training courses to help them aspire in their career and become part of the ADPC’s alumni family. Social media was one of our main channels to promote the training courses.

It was important to stay up-to-date on small-scale disasters while working at ADPC. This helped develop the brand as a go-to source on disaster news and kept our audience  informed. It also kept the communications team ready for reporting on large scale disasters when they occurred, such as the deadly 2015 Earthquake in Nepal. Whenever a large event like this took place our website would gain a huge number of hits from new users looking for information.

Facebook Group

The ADPC Facebook Group was a resource for disaster risk reduction professionals to network, ask questions and learn. As the moderator of the group, I engaged in community management practices such as approving posts, answering questions, and helping to facilitate discussions. This was in addition to my role of posting and curating content specifically for the group.

I created this post to inform our audience, specifically our stakeholders and donors, about ADPC’s continuing involvement in training courses around the region. This was an important post because it highlighted ADPC’s gender initiative, which grew to become one of ADPC’s cross cutting themes integrated into all of its programs.

This post reflects a content partnership we fostered with the Asia Pacific Fire Magazine, who reached out to us asking if we would be interested in contributing articles related to disaster risk reduction. We agreed and were able to promote the ADPC brand to thousands of readers across the region.

The post itself promotes an article featuring ADPC’s Executive Director Mr. Hans Guttman with whom I had the opportunity to interview. The article resulted in our audience getting a rare glimpse into the mind of one of ADPC’s key leaders.

Full article: ADPC’s New Executive Director Sets Sights On Interventions That Matter

This post is a cross promotion to help advertise the ADPC Newsletter. In addition to promoting it across social media channels, I managed the organization’s email list, wrote the copy for the newsletter, selected its content, monitored and reported on its results.

We sent the newsletter out each quarter via a direct email campaign using the email marketing website Campaign Monitor to ensure our partners, stakeholders and subscribers were up-to-date on the most important events. The newsletter’s layout was a custom layout designed for the organization. Although a outside graphic designer created the layout, I used the platform to create custom layouts for other outreach initiatives.

Community management is a crucial part of any social media strategy. It is important to keep your audience feeling respected and heard whenever they voice questions or opinions, whether positive or negative.

I helped a prospective participant in the above post with his question about APDC’s training courses. It was crucial for ADPC to be responsive to our audience’s questions and concerns. I used Hootsuite to monitor our social platforms and respond back as quickly as possible.

In the above post, I aimed to direct our group members to the ADPC website and learn how the organization is partnering with the private sector in Thailand. Keeping the copy short and informative, the first line draws them in by sharing how small-scale disasters, like seasonal flooding, has a big affect on businesses in the region. The second line tells the reader exactly what they’ll get if they click the link.

Facebook Page

The ADPC Facebook page kept partners, donors and followers of the organization briefed on important events and initiatives. The channel only posted news on the organization to create an identity that it was the primary source of information for news related to ADPC on social media.

I created this post to promote ADPC’s live stream of the official launch of the Asian Preparedness Partnership. It was a huge event for ADPC, since we founded the program in partnership with the Bill & Melinda Gates Foundation.

A lot of text is included in this post to ensure the audience had all the information they needed to stay informed on the event and the overall program. While many copywriters stick to short text, especially on social media, I feel that content should be just as long as it has to be – a lesson from Joe Pulizzi’s book Epic Content Marketing.

This post features one of ADPC’s marketing campaigns for the iPrepare program – a competition for students to report on how their community prepares for natural disasters. Throughout the campaign, we used social media to connect with universities and students in addition to keeping our donors informed on the initiative. As part of the campaign ADPC visited the participating schools to launch and close the event.

Here you can see photos from the first round of launch events that I hosted in Myanmar. Student and faculty turn out was great thanks to our communication and marketing efforts before the event. These included communication with select universities, development of marketing materials e.g. posters and hand outs, and our efforts on social media.

ADPC has a long partnership with Universities and Disaster Management Institutes in the region. I created this post to keep our audience informed that the organization is still very much involved with academia in the region and has even helped shape curriculum.

Thank you so much for reading!

If you have any questions, or just want to chat about social media, please feel free to send me an email.  Please don’t be shy!