Customer Success & Business Development Manager

October 2019 — Present

• Led U.S. operations managing users for one of the world’s largest media investment companies ensuring contract retention
• Cultivated strong client relationships and spent additional hours assisting teams who argued for expanding contractual customer success hours despite COVID-19 budget cuts
• Analyzed usage analytics to monitor user behavior, saved a 200-person team from churning
• Acted as the liaison between client and development teams – successfully identified upsell opportunities in 2021 managing client requests with product vision/continuity
• Led quarterly director-level meetings to report key metrics with clients and propose new strategies
• Created a new client request and development ticket tracking system in JIRA boosting team efficiency
• Worked with Advvy’s CEO and development team to strategize and build core product functionalities to expand Advvy’s U.S. viability

Director of Digital Strategy at TDT New York | New York City, New York

October 2018 — October 2019

• Client facing representative of the agency
• Reported on Facebook’s Business Manager data and provided strategic insights and recommendations to clients through custom-made reports
• Strategized, managed and optimized ecommerce campaigns for CPG clients in three countries maintaining affordable cost per purchases and positive return on ad spend
• Acted as the agency representative for client communication and new business pitches

Social Media Specialist at Curaleaf | New York City, New York

March 2018 — September 2018

• Managed all paid social media campaigns for new patient sign-ups
• Accelerated Facebook following organically from 119 followers to 712 (increase of 498%), Instagram from 351 to 1,824 (increase of 420%) and Twitter from 12 to 158 (increase of 1,217%)
• Overhauled the content creation process by incorporating video, graphics and excellent copywriting which led to average engagement rates between 5% and 18%
• Created the Curaleaf New York Social Media Strategy and Handbook deck that outlines KPIs, SMART goals, and content pillars based on three months of data from each channel

Senior Communications Coordinator at ADPC | Bangkok, Thailand

April 2014 — October 2017

• Created and executed Asian Disaster Preparedness Centre’s social media marketing strategy leading to a significant traffic increase to the corporate website
• Used Google Analytics to track website traffic generated by social media, used data to direct content creation and marketing efforts

EDUCATION

• University of Colorado Boulder, Colorado – May 2012
  BSc. in Journalism & Mass Communication: News – Editorial; Focus: Political Science

Semester at Sea – Spring 2011 – A four-month 12-country study abroad program